Role:
UX Research
UI  Design

Timeline + Deliverables:
4 months App Prototype

Key Methods:
User Interviews
User Journey
‍LowFi Wireframes
HiFi Prototype
Overview
NamE is a creative name card and website design tool that helps Slashies (people with multiple careers, social profiles, or skills) customize business cards and branding materials to showcase their diverse identities.
The Vision
With the growing trend of multiple careers and freelancing, do you find it challenging to showcase your diverse talents and manage your online presence? Have you wondered how to make a concise yet impactful first impression that resonates with your audience? NaME aims to streamline the process of personal branding and make network management effortless.  Our goal is to foster a vibrant Slashies community through this creative toolkit.
User Research-Desired Functionality for a Business Card App
We interviewed professionals across various fields to understand their needs for a lock screen business card. Our research revealed growing demand for tools that can represent multiple professional identities. The main pain points centered around reluctance to use social media apps for business networking, with participants expressing interest in an app that could facilitate more in-person interactions.
Target Users: Slashies, versatile creators with multiple careers and identities.
NamE is a creative name card and website design tool to help Slashies (people who have multiple careers, social profiles or skills) customize personal branding materials and showcase  diverse identities with precision.
Link NamE card directly to your mini website
Design  user journey
The App programs consists of In-app functions and lock screen interactions which allows for exchanging NamE cards without opening the app.
High Fidelity Prototype
Name Cards Widgets for All Your Professional Identities
Using (Near Field Communication) NFC Technology
“I work as an engineer as well as a freelance music producer. I choose to share freely between these two name cards!”
Deliver content to specific audiences with privacy controls
Send one name card to your career network and another to your creator's circle.
Design Tools for Your Branding Card Set and Homepage
Swipe to edit your branding set in Design Studio
Create custom name card templates for your firm's staff and organize client cards with tags.
Showcase your firm's landing page instantly through name widget sharing.
Your Homepage, Table of Contents, Menu of Skills in Customizable Unique Styles.
Using (Near Field Communication) NFC Technology
“I work as an engineer as well as a freelance music producer. I choose to share freely between these two name cards!”
Instantly showcase your firm's landing page through name widget sharing.
Create custom name card templates for your staff and organize client cards with tags.